Do you listen?

Do You Listen? When it comes to exhibiting at events, one of the most critical skills is listening. It’s not just about showcasing what you have to offer, but truly understanding what your audience needs. Have you heard about the 80:20 rule? This principle, often referred to as the Pareto Principle, suggests that 80% of...

The Importance of Destination Marketing in the MICE Industry

Even those outside the tourism industry are likely familiar with Mr. Hilton’s famous emphasis on “Location, location, location” as the cornerstone of the hospitality business. While this is undoubtedly true, it doesn’t apply universally across all tourism niches. In the realm of Meetings, Incentives, Conferences, and Exhibitions (MICE), destination marketing is crucial. It is essential...

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