CONVERSATION THAT MATTER
The first full day of MEETEX 2026 is underway, and the meeting tables are already busy.
Unlike traditional trade shows, the core of MEETEX lies in carefully curated one-to-one meetings, where destinations, suppliers and international buyers sit down for focused conversations about future collaborations.
Hundreds of such meetings will take place over the next two days, proving once again that in the meetings industry a well-matched conversation can often achieve more in 15 minutes than weeks of digital communication.
Today’s programme also highlights the broader human dimension of the industry.
One of the keynote sessions is presented by Red Noses Clowndoctors, an organisation whose inspiring work reminds us how empathy, humour and human warmth can have a powerful impact on society.
Their presence at MEETEX reflects the belief that the meetings industry is not only about business, but also about how events can contribute positively to the communities around us.
Participants will also take part in a series of professional workshops, including a session led by Meetmaps, whose digital platform powers the event’s matchmaking and scheduling system this year.
Technology helps make meetings more efficient — but the real value still happens when people sit down together and talk.
And today in Zagreb, many such conversations are taking place.
❤️ Hearts meeting in Zagreb
17–19 March
